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Alpha Media Chooses Futuri for Audience Engagement

Deal includes POST, TopicPulse and Alexa Skills

SaaS technology company Futuri Media announced a deal to provide Alpha Media’s stations with technology from its audience engagement suite.

Alpha Media’s 228 stations will have access to podcast editing system POST and customized Alexa Skills, and about 50 stations will have access to story discovery and prep tool TopicPulse.

According to the announcement, POST turns broadcasts into PPM-encoded on-demand audio, including fully licensed images, and distributes the podcasts on multiple platforms. The custom Alexa Skills will help to make streams, on-demand content, and interactive features accessible. TopicPulse analyzes social media and sources of verified news and information for “audience-specific insights on what’s trending, what’s about to go viral and what’s on the downswing.”