Arbitron Advertiser/Agency Advisory Council Urges Stations to Encode PPM(2) - Radio World

Arbitron Advertiser/Agency Advisory Council Urges Stations to Encode PPM(2)

The Arbitron Advertiser/Agency Advisory Council announced a resolution urging all stations to encode their signals for the Portable People Meter whether they subscribe to Arbitron data or not.
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The Arbitron Advertiser/Agency Advisory Council announced a resolution urging all stations to encode their signals for the Portable People Meter whether they subscribe to Arbitron data or not.

Arbitron is set to go live with the PPM in Philadelphia in a matter of days.

The advertisers and agencies say greater audience data accountability is possible with PPM measurement.

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