“Americans spend most of their audio entertainment time with radio.”
That’s one of the data points that Arbitron is trying to help radio get across visually. The research company has updated a set of marketing images available for the use of the industry, incorporating various statistics from multiple sources.
Among the goals: to help “broadcasters tell radio’s compelling story.”
A sample is shown here. Among other conclusions: Radio is the primary medium for fast food patrons during lunchtime; consumers tune to radio during prime shopping hours; and Americans listen to radio for 14.6 billion hours each month.
See all images:
Radio Today by the Numbers