Arbitron Rolls Out Plan to Boost Response Rates

Arbitron Rolls Out Plan to Boost Response Rates
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Arbitron unveiled a program Thursday to "enhance the quality of its radio ratings service across a number of key areas including response rates."
The program includes a new Arbitron calling center, new survey treatments, more research tests and expanded R&D.
The plan spreads over three years. Details are at www.arbitron.com.

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