IP audio and control specialist Barix says it has made changes in sales and marketing structures and personnel.
Long-time head of technical sales Domenico Gambino has been promoted to vice president of sales, while Barbara Haller-Rietschel transitions to vice president of marketing communications. Both report to Barix CEO Ronni Guggenheim.
Gambino’s appointment will result in merging channel sales, technical sales and technical support into a single organization. According to the company, this creates a singular structure for outreach across channel partners, OEMs and end users that enhances communication between Barix and its customers. He will lead a team with several managers across channel, support, pre-sales and training operations.
He will also focus on strengthening and expanding sales channels; and developing sales strategies to drive global growth. In his previous role as head of technical sales, Gambino developed a deep understanding of Barix customer requirements while working across its network of resellers and systems integrators, the company said.
Haller-Rietschel will make contributions in developing and executing the company’s new marketing strategy, while also being focused on branding and both internal and external communications.
“We intend to change the face of Barix from a box manufacturer to an IP solutions provider,” said Haller-Rietschel, who previously oversaw marketing operations in the role of company president.
These appointments follow Ronni Guggenheim’s hiring as CEO; the appointment of Barix founder Johannes G. Rietschel as CTO; and the promotion of Frank Frederiksen to COO.