Beasley Names VP of Digital Sales

Also taps DeSisto as PD for WJBR
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Dan Frisbie has been named Vice President of Digital Sales at Beasley Media Group, and Rich DeSisto has been named program director at WJBR(FM) in the Delaware Valley.

Frisbie most recently founded Frisbie Consulting, where he helped clients with media/digital/mobile/video sales strategies and operations. Previous to that, Frisbie served as the executive vice president of sales at Jun Group, where he led the company’s national media sales efforts and he spent eight years as the vice president of sales at iHeartRadio. Frisbie also held senior roles at Performics, Fathom Online, Looksmart and Spinway.

DeSisto has spent most of his 30-year radio career in the Tri-State area, most recently serving as the assistant PD/afternoon drive personality at Beasley Media Group Philadelphia’s BEN(FM) and as a weekend personality on WMGK(FM), where he will continue to work.

Previous to that, DeSisto worked on the air at WYSP(FM), WAXQ(FM), WPST(FM), WZXL(FM) and WSJO(FM). DeSisto served as the director of programming of the WMGM(FM)/WJSE(FM)/WTKU(FM) cluster in Atlantic City, N.J., as well as was responsible for launching and programming WAMX(FM) in Huntington, W.Va.

Beasley Media Group is a subsidiary of Beasley Broadcast Group, which owns and operates 63 stations in 15 markets.

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