Global named Ryan Ladisa as its VP of sales for Canada for its digital advertising platform DAX.
He comes over from Media.Monks, where he was SVP of growth for North America.
“A veteran in the Canadian advertising and technology business, Ladisa brings over 20 years of experience across outdoor, television, programmatic and technology,” Global wrote in the announcement.
DAX is a digital audio advertising exchange “connecting brands with audiences at scale across music, radio and podcasts.” Global launched it in the United States in 2018. Publisher brands on the platform include TuneIn, LiveXLive, AccuRadio and Beasley.
Global, headquartered in London, is a media and entertainment group and describes itself as Europe’s largest radio company; it also has a large outdoor advertising business in the U.K. and Europe.
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