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Begin Launches Consultancy

Industry vet hangs out programming shingle

Gary Begin, a radio vet with some 30 years experience in front of and behind the mic, has started a programming consultancy, Sound Advantage Media.

According to a release, the consultancy will specialize in adult formats and also, “offer talent coaching, station monitoring, recruitment of personnel, market and audience research, station critiques and promotions.”

SAM also plans to make available two custom programmed formats: “A Touch of Class” with singers such as Harry Connick Jr. and Tony Bennett, and “All 80’s Hits,” with a catalog of 1,200 songs and fresh copy to keep listener burnout to a minimum.

Begin has worked in markets such as Tampa and Sarasota, Fla., Providence, R.I., Saginaw, Mich., Hagerstown, Md. and Portland, Maine.