Bridge Ratings Say Stern L.A. Audience 'Up For Grabs'

Bridge Ratings Say Stern L.A. Audience 'Up For Grabs'
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With the first release of Bridge Ratings' audience measurement since the departure of Howard Stern from KLSX(FM), 25-54-year-old listeners in Los Angeles appear to be changing the station in morning drive. New host Adam Carolla debuted with a 1.9 share among the "money" demographic, down from Stern's 4.1.
The overall 12+ M-S 6a-Midnight cume for KLSX dropped 28%, from 732,000 listeners in October to 524,900 listeners this January. Bridge says that the data confirm that a large percentage of audience will change the station in light of the absence of a favorite show.
With the absence of Stern, alternative KROQ(FM), CHR KIIS(FM), Classic Rock KLOS(FM), N/T KFI(AM) and Jack-formatted KCBS(FM) have all seen increases in morning drive listening.