Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Broadcasters Aid School Kids

Backpacks and school supplies are focus of charitable efforts in August

The NAB’s Licensed to Serve: Back to School edition is available.

Many broadcasters were involved in preparations to send children back to school. In the Dallas-Fort Worth area, CBS Radio’s KMVK(FM) toted up 3,000 free backpacks given away to school kids during the station’s Back to School fair. The fair events took place in conjunction with local El Rio Grande supermarkets.

Beasley Broadcast’s WXKB(FM) in Estero, Fla., worked with Lipman Produce for a giveaway event that eventually distributed 1,200 backpacks, 300 bike helmets, 2,000 pounds of food and 50 haircuts for school kids in southwestern, Fla.

At the opposite end of the nation, IdaVend Broadcasting and Inland Northwest Broadcasting worked together in Pullman, Wash., for the sixth annual “Stuff the Bus Drive,” helping out 650 students with donated school supplies.

In Winnetka, Calif., Univision Radio partnered with the El Salvador Foundation to provide more than 2,000 backpacks and school supplies to children.

Another Univision Radio property, KLUV(FM), Glendale, Calif., worked with Colgate to have its Bright Smiles, Bright Futures mobile dental van to provide free dental screenings and free dental materials for kids aged 1–12 in Pico Rivera, Calif.

In late August, Entravision Communications completed its seventh annual radiothon for the Children’s Miracle Network Hospitals. The three-day nationwide event raised more than $2.1 million.

And back to CBS Radio in Dallas. The employees of the cluster volunteered on Aug. 5 for food bank duties with the North Texas Food Bank and the Tarrant Area Food Bank.

On the natural disaster front, KWXX(FM), a New West Broadcasting property in Hilo, Hawaii, provided emergency information during the recent visit by Hurricane Iselle. Afterward, it coordinated donations and deliveries of ice, water, food and supplies to rural areas along with aiding a local restaurant serving food for those without power.

After the recent Napa Valley earthquake, Cumulus Media’s KGO(AM) and CBS Radio’s KCBS(AM) devoted full-time coverage and emergency information to listeners.