The first commercial AM to go IBOC in New York City has now signed up for PPM.
Buckley Broadcast Group-owned WOR(AM) in New York will use the Arbitron Portable People Meter for audience measurement when Arbitron deploys that system in the market.
Both companies say Buckley signed a multi-year deal for PPM; CBS Radio, Bonneville, Emmis, Greater Media and Beasley have also signed on for PPM use in select markets.
Buckley owns 20 stations and the WOR Radio Network.
Buckley Radio Signs For Arbitron PPM In New York
Buckley Radio Signs For Arbitron PPM In New York