GM’s Buick brand is jumping on the “Internet radio in the car” bandwagon. Buick will offer “IntelliLink” in certain 2012 models.
With that wireless connectivity and customizable entertainment option, Buick joins sister GM brand Chevy in offering something akin to Ford’s “Sync” and Toyota’s “Entune.” Like those systems, IntelliLink uses a wireless Bluetooth or a USB connection to connect to a large touchscreen display. The system works with a Bluetooth-enabled smartphone, USB flash drive or digital audio player.
Once connected, voice activation and steering wheel-mounted controls allow the driver to control the entertainment options, allowing drivers to keep their hands on the wheel and eyes on the road. As Radio World reported from CES, driver safety, connectivity and customization are key components of the “new dashboard” options.
IntelliLink integrates control of Pandora Internet radio and Stitcher SmartRadio apps.
Buick says drivers want a system that allows them to customize their in-vehicle experience with smartphones and other portable media devices. Micky Bly, executive director leading GM’s infotainment engineering efforts, said, “Whether it’s because they want to listen to their favorite music or explore local restaurants on a Friday night, today’s car buyer expects so much more out of their time in a car.”
IntelliLink will be available on every Buick sedan in 2012, and all Buick models in 2013. Price for the option was not announced.