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75 Public Broadcasters Selected for ‘Digital Transformation’

Poynter Institute will work with cohorts of public media leaders throughout 2022 in CPB-funded initiative

The Poynter Institute for Media Studies has named the 40 public radio stations, 16 public television stations, and 19 joint licensees participating in the Digital Transformation Project.

Funded by the Corporation for Public Broadcasting, the Digital Transformation Project is a virtual training program for public media senior leaders and their staff looking to apply best strategies and tactics to transform their organization’s digital operations and culture.

“CPB’s commitment to advancing innovation and diversity continues to be reflected through our strategic investments helping system leaders advance a digital-first, audience-centric approach,” stated Patricia Harrison, CPB president and CEO in a release.

The five National Multicultural Alliance Organizations — Black Public Media, the Center for Asian American Media, Latino Public Broadcasting, Pacific Islanders in Communications, and Vision Maker Media — will join the 75 stations to form four cohorts of 20 public media leaders participating in the nine-month program. The first cohort begins training in January with additional cohorts starting the program every three months.

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In addition to one-on-one and peer group coaching sessions, the program includes a series of educational webinars, work exercises, and resource materials that span the program curriculum.

“The selected participants are some of the nation’s most trusted sources citizens turn to for local news and information,” stated Poynter President Neil Brown. “Our partnership with CPB will help public media outlets build digital-first strategies that inspire an even greater — and more sustainable — connection to grow with their communities.”

According to Poynter, each public media CEO will work with their team on a specific digital performance challenge with clearly defined business outcomes, such as attracting and growing new and diverse audiences, increasing audience engagement, converting audiences to loyal members, and driving new revenues from digital channels.

“A focus on digital transformation will pay off for public media by establishing even greater audience engagement and loyalty,” Brown stated.

The 75 participating stations/networks are:

Alabama Public Radio
Alaska Public Media, Anchorage
Arizona PBS
CapRadio, Sacramento
Classical KING FM, Seattle
CoastAlaska, Southeast Alaska
Colorado Public Radio
GBH News, Boston
Idaho Public Television
Illinois Public Media
Interlochen Public Radio, Michigan
Iowa PBS
KAWC/KOFA, Colorado River Public Media/Border Radio
KAXE/KBXE, Northern Community Radio, Northern Minnesota
KCUR FM, Kansas City, Mo.
KGNU FM-AM, Boulder/Denver, Colo.
KJZZ FM and KBAQ FM, Phoenix
KLCC-FM, Eugene, Ore.
KNBA FM, Koahnic Broadcast Corporation, Anchorage
KOSU-FM, Stillwater, Okla.
KPBS TV-FM, San Diego
KPCC FM, Southern California Public Radio
KTSU 90.9 FM, Houston
KUER-FM, Salt Lake City, Utah
KUNC FM and The Colorado Sound, Greeley, Colo.
KVIE TV, Sacramento
Maine Public
Marfa Public Radio, Texas
Mountain Lake PBS (WCFE), Plattsburgh, N.Y.
Nashville Public Radio
Nine PBS, St. Louis
Northern California Public Media (KRCB/KPJK)
NPR Illinois
Oklahoma Educational Television Authority
PBS Fort Wayne
Pioneer PBS, Granite Falls, Minn.
Pittsburgh Community Broadcasting (WESA-FM and WYEP-FM)
Radio Milwaukee
St. Louis Public Radio
Twin Cities PBS (TPT)
USC Radio Group: KUSC, Los Angeles, and KDFC, San Francisco
Vegas PBS
WAMU FM, Washington, D.C.
WCNY TV, Syracuse, N.Y.
WDSE TV-FM, Duluth, Minn.
WERU Community Radio, Blue Hill, Maine
WFYI Public Media, Indianapolis
WGLT FM, Bloomington-Normal, Ill., and WCBU FM, Peoria, Ill.
WGVU Public Media, Grand Rapids, Mich.
WHUT TV, Washington, D.C.
WITF Public Media, Harrisburg, Pa.
WKAR Public Media, East Lansing, Mich.
WKMS FM, Murray, Ky.
WLIW TV/FM, Garden City, N.Y.
WMHT Educational Telecommunications, Albany-Schenectady-Troy, N.Y.
WNET/Thirteen, New York, N.Y.
WNIJ FM, DeKalb, Ill.
WPSU TV-FM, State College, Pa.
WRTI FM, Philadelphia
WSHU Public Radio, Westport, Conn.
WTCI-TV, Chattanooga, Tenn.
WUNC FM, Chapel Hill, N.C.
WUSF Public Media, Tampa, Fla.
WUWF Public Media, Pensacola, Fla.
WUWM FM, Milwaukee
WVIK, Quad Cities NPR, Iowa/Illinois
WVPE FM, Michiana
WVTF FM (Radio IQ), Roanoke, Va.
WXPR Public Radio, Northern Wisconsin and Michigan’s Upper Peninsula
WXXI Public Media, Rochester, N.Y.
WYES TV, New Orleans
WYPR FM, Baltimore
Yellowstone Public Radio, Montana