Beasley Media Group will turn 60 in December 2021 and it has begun the commemoration.
It said it will celebrate throughout the year with a variety of on-air and online activities including archival photos that tell its story on social media channels; top-of-the-hour IDs; artist congratulatory messages; Community of Caring Initiatives in its local communities; and celebratory events in each market on the anniversary.
It also created a commemorative anniversary logo.
“On Dec. 2, 1961, a young high school principal named George Beasley launched WPYB(AM) in Benson, North Carolina with the vision of providing a voice for the voiceless in the local community,” it wrote in a press release.
“Today, Beasley Media Group is a multiplatform media company providing advertising and digital marketing solutions across the United States with 64 radio properties located in 15 large and medium markets across the country. Beasley also offer capabilities in audio technology, esports, podcasting, ecommerce, and events. Featured on the NASDAQ, BBGI is ranked among the publicly traded media companies in America.”
Beasley Media Group Chief Executive Officer Caroline Beasley announced the initiative.