Yahoo has announced a partnership with Xperi to provide video content for drivers that have Xperi’s DTS AutoStage Video Service.
That IP-delivered video service — “powered by TiVo,” part of Xperi — will be deployed in the new BMW 5 series and future BMW models, as we reported earlier this year.
In a press release, Yahoo said the agreement will bring “Yahoo content to the in-car entertainment experience for the very first time.”
Such videos would be accessible only when the car is in park.
Radio World readers know DTS AutoStage for its integration of broadcast radio signals and metadata, but Xperi describes its technology as an in-car platform that provides “an immersive and unified media experience … leveraging radio, audio and video and gaming content worldwide.”
“From taking a break between errands to sitting in line at school pick-up, drivers spend a significant amount of time idle in their vehicles,” said Lara Davis, chief strategy officer of Yahoo, in the press release. She described it as offering “snackable content in a way that fits seamlessly into people’s daily routines, where they already spend time.”
She announced the agreement with Jeff Jury, senior vice president and general manager of connected car, Xperi. Earlier this year, Jury said that “Consumers are evolving to view their car as a meaningful and enjoyable third space, rather than as a simple transportation device. … The automotive industry’s response to add connectivity and larger screens marks a new era for entertainment and in-car experiences, which favors companies such as Xperi and includes the adoption of seamless video streaming, movies, games and more.”
BMW drivers in the United States, United Kingdom, Korea, Italy, France, Spain and Germany will have access to the Yahoo content, which includes finance, sports and “In the Know” streams.
