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California Public Radio Day Aims at Public Awareness

Initiative is a new joint effort of stations around the state

Public radio stations in the Golden State plan to unite for a one-day fundraising initiative. Organizers call it a first.

Thursday, Aug. 27,  the inaugural California Public Radio Day will try to build awareness of the service offered by nonprofits and to encourage listeners around the big state to support their local public stations.

The initiative is led by Southern California Public Radio and its flagship KPCC in Pasadena; participating stations will include KQED in San Francisco, KCRW in Santa Monica, KPBS in San Diego, KAZU in Monterey Bay, KZYX in Mendocino, KRCB in Santa Rosa, KCBX in San Luis Obispo, KVPR in Fresno, KCLU in Thousand Oaks, KPFK in Los Angeles and KCSN in Northridge.

[Read: Schmidt Grant Helps Fund Public Radio Regional Newsrooms]

“At a time when our country is divided over so many issues, working with our fellow stations for California Public Radio Day is an opportunity for public media to lead by example and demonstrate the power that unity can bring to our communities,” the stations said in a group statement, adding that the cohesive efforts of public radio stations “can go so much further than those divided.”

The broadcasters emphasized the role of California public stations as a source for “fact-based news and information” and for helping listeners discover their next favorite artists.

“Public radio is not beholden to stockholders or corporate interests; it is accountable to the people,” the stations wrote. “But without the support of our listeners, we could be at great risk. We hope Californians will join together with us to help boost this critical service and share their love for public radio.”

Listeners can follow on social media with the hashtags #IlovePublicMedia and #CaliforniaPublicRadioDay.