Entercom Communications and FanDuel recently announced a six-year partnership that designates FanDuel, the online sports and entertainment betting company, as the official sportsbook partner of Entercom.
According to the announcement, as Entercom’s official sportsbook, FanDuel will receive preferred and increased category access to all Entercom talent in every market where Entercom and FanDuel both operate. As part of the deal, listeners to Entercom’s sports broadcast stations will have access to FanDuel’s sports betting content, products, and risk and trading expertise. These new features will be integrated into Entercom sports audio platform.
Entercom and FanDuel will also collaborate on in-depth integrations and co-produce new formats and content. “The partnership brings together America’s #1 sportsbook with the #1 sports audio company in the United States,” the companies said in a statement.
The goal of the strategic partnership is to unite two companies in a shared mission to entertain, engage and inform sports fans around all aspects of the game, the companies said. In addition to creating a new model between a sports gaming operator and sports media platform, Entercom also called it the largest advertisement commitment made in radio industry history.
“We are focused on delivering the best sports betting experience for our audiences in markets where legalized sports betting will be pervasive,” said David Field, president and CEO of Entercom. “The marketplace is growing exponentially and FanDuel is an ideal partner to take full advantage of the influence and reach of Entercom’s robust sports platforms to deliver an even better audio sports experience to our listeners.”
FanDuel CEO Matthew King said that in the two years that it has been doing business with Entercom, it became clear to FanDuel that Entercom’s authentic connection with sports fans is one of the best ways for it to engage FanDuel customers.
“We will work together to offer sports fans access to information wherever, whenever and however they consume content, providing them with the tools to learn and win,” he said.