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Quu to Provide Ad Sync to Salem

Santrella: Radio needs to improve UX to look as good as it sounds

Quu promotional image
A Quu promotional image

Radio data technology company Quu announced a deal to provide Salem Media Group with “ad sync” services on 28 FM stations in 17 markets.

Quu offers services to let radio stations manage RDS/HD in-car stereo displays with an eye toward revenue and a better listener experience. Beasley Media Group is among its investors.

It says its technology lets stations generate revenue by enhancing over-the-air spots with client logos and text to be seen by consumers on their desktops, mobile and dashboard devices.

The announcement was made by Quu CEO Steve Newberry and Salem Media Group President of Broadcast Media Dave Santrella.

[Related: “NAB EVP Newberry Plans Exit”]

“Salem Media Group further underscores the broadcaster’s commitment to providing unique advertiser experiences and optimum service offerings by featuring album art, showcasing station information and creating a complete 360-degree visual and audio-based advertiser experience for clients and listeners,” Quu said in a press release.

Santrella was quoted saying that radio serves and engages but that “radio needs to improve the user experience so that we look as good as we sound.”

[Related, 2019 story: “NextRadio Outcome Leaves a Void”]