Canadian performance-rights agency Society of Composers, Authors and Music Publishers of Canada (SOCAN) plans to use digital audio identification (DAI) technology to improve its tracking of airplay.
The DAI system will use data from Nielsen Broadcast Data Systems (BDS), which encodes songs from record labels, management companies, radio stations and other sources so that they can be identified via a patented digital pattern recognition process.
The organization will receive census performance data from 160 stations in key markets. “More than 18 million radio performances will be captured each year (up from 2.7 million under the previous survey system), and stations covered by DAI will account for about 65 percent of all of SOCAN’s radio revenue,” the society stated in a press release.
