Emma Carrasco, currently executive vice president of Republica, a strategic and creative agency specializing in multiplatform marketing in Miami, will serve as NPR’s chief marketing officer beginning Dec. 3.
Carrasco’s qualifying experience includes 30 years as a marketing, branding and communications executive that span advertising, branding, digital, promotions, communications and media for Fleishman Hillard, Univision, McDonald’s and Nortel Networks. She also sits on the Board of Directors of WPBT-Channel 2, a PBS station in South Florida. In her new role, she will develop and lead a marketing strategy to expand the visibility of NPR and public radio and to promote audience and revenue growth.
NPR President/CEO Gary Knell said, “Though our listening audience is larger than the circulation of the nation’s top 54 newspapers combined, we still can reach far more Americans in every corner of our country with robust marketing and outreach programs that promote our radio and digital content.”
Knell also named Loren Mayor as the organization’s senior vice president of strategy starting Dec. 10. She will also help lead corporate business development. Mayor comes to NPR from PBS, where she has served since 2008, most recently as vice president of strategy and ventures.
According to a release, Mayor’s background includes experience in strategic planning, media strategy and corporate partnerships, managed major revenue initiatives, serving as liaison to board committees and overseeing licensing and sponsorship programs. Mayor was also employed by the Corporation for Public Broadcasting for five years, eventually becoming vice president of media strategies and technologies. She consulted for three years for McKinsey & Co., working primarily with nonprofit and media clients.