The National Association of Broadcasters is asking the U.S. government to consider the potential harm artificial intelligence technology could bring to broadcast media’s credibility.
Earlier this week, NAB Vice President of Public Policy Anna Chauvet participated in the United States Copyright Office’s listening session on the use of AI in audiovisual content.
On Thursday, she published a blog on NAB’s website summarizing her testimony.
Chauvet said, during an era of “rampant disinformation,” broadcasters play an important role in educating the public and being a trusted and dependable source for local and breaking news, in addition to life-saving emergency information.
In her post, she said artificial intelligence technology has the ability to streamline and create more efficient ways for broadcasters to work — such as by using AI to script commercials and write first drafts of content.
However, she also acknowledged that many broadcasters have raised concerns about the new tech — specifically in how AI chat bots may use broadcasters’ copyrighted works without providing any compensation. “This could harm stations’ ability to invest in local news and on-the-ground reporting, which is an extremely costly service broadcasters provide to the public free of charge,” she wrote.
Chauvet said, when using AI tools, there’s always a possibility that broadcasters’ content will be distorted, and in-turn used as a vehicle for spreading misinformation, especially when consumers are not able to distinguish between what was or was not AI-generated.
Based on some of these concerns — and the importance of keeping broadcast media a trusted source of information — Chauvet said she is urging the Copyright Office to consider these significant issues.
Read Chauvet’s full blog post here.
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