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Check Your Mailbox for Arbitron Surveys

Arbitron sending out forms for their spring 2012 survey

Radio ratings and media research company Arbitron has announced that it has begun sending out paperwork for their Spring 2012 Diary survey and April, May and June PPM surveys.

Stations residing within specified markets will receive the forms with an expected return date of Feb. 27, 2012.

The packet will include simulcasting information that was submitted for the previous survey, which must be confirmed or corrected, if wrong. Participants will also be requested to submit information on the station’s current facilities, name, call letters, frequency and format.

The data will be used for the lead-in pages on local market reports.

The Spring Survey begins Mar. 29, 2012 and ends June 20, 2012.