Clear Channel Media and Entertainment says that it has committed $1 million in air time for a public education campaign on heart disease. Amongst many things, February has been declared American Heart Month.
Earlier in the month, the broadcaster worked with the American Heart Association to focus on women with the Go Red for Women campaign. One high-profile event for the effort involved a fashion show featuring celebrities such as Lindsey Vonn, Vanna White, Colbie Caillat, Giada De Laurentiis, Gina Torres and Joan Jett.
On Valentine’s Day, Clear Channel started an 840-station PSA campaign to educate listeners on the symptoms of heart diseases and stroke. It is working with the Ad Council on the PSAs.
Chairman of the Board of the American Heart Association Bernie Dennis said, “We’re grateful for Clear Channel’s support of the American Heart Association and its commitment to helping us raise awareness about heart disease and stroke.”