Clear Channel Offers Mega-Platforms

Clear Channel is getting on the cross-platform bandwagon. Clear Channel Worldwide President and COO Mark Mays debuted “Clear Channel Advantage,” the cross-platform advertising packages that incorporate Clear Channel Radio, TV, outdoor, and entertainment assets. Clear Channel Advantage will report to John Hogan, President and COO of the radio division.
Says Hogan, “We studied other cross-platform programs in the industry and talked with many advertisers before we developed this structure.” Hogan expects to name the new Director of Clear Channel Advantage shortly.