Clear Channel says that it is putting $75 million into its iHeartRadio Show Your Stripes PSA campaign to promote the hiring of veterans.
A release explains: “iHeartRadio’s Show Your Stripes — with the tagline ‘Hire Smart — Hire Vets’ — is a long-term effort to help guide veterans back into civilian life by highlighting their valuable training and experience.”
It adds that that the campaign “will include radio, digital and out-of-home public service announcements from the biggest names in entertainment and pop culture …” A list of artists and celebrities who have recorded PSAs so far: Elton John, John Legend, Kelly Clarkson, Carrie Underwood, Brad Paisley, Ryan Seacrest, Mario Lopez, Trace Adkins and LL Cool J.
A release lists these companies as corporate partners: American Airlines, Anheuser-Busch, BNSF Railway, Capital One, Century 21 Real Estate LLC, Chesapeake Energy Corporation, Cisco, Citi, The Coca-Cola Co., Comcast and NBCUniversal, Deutsche Bank, Duane Reade, Electronic Arts, Facebook, FedEx, General Electric, General Mills, The Home Depot, jcpenney, JetBlue, Johnson & Johnson, NBA Cares, American Red Cross, Sprint, UPS, Verizon Communications Inc., Waste Management, Walgreens and Wells Fargo.
Clear Channel is also working with Military.com and Monster.com in the effort.