They only started tracking this number about three years ago, but still, the Consumer Electronics Association and CNET find good news in their latest statistic about consumer confidence in consumer electronics.
CNET and CEA are not exactly disinterested parties; both have a vested interest, with businesses based in technology and consumer electronics.
But they announced that an index that measures consumer expectations about technology spending reached the highest level since they started tracking it in early 2007, with the biggest month-to-month jump ever in November. The groups believe that 80 percent of individuals want consumer electronics as a gift this holiday.
Even with a tough economy, “This holiday shopping season is shaping up to be a digital one with consumers looking to purchase technology gifts,” stated Shawn DuBravac, CEA’s chief economist and director of research.
However, the groups also found that consumer confidence in the overall economy decreased this month to the lowest level since summer of 2008.
“Concerns over a still declining job market and personal financial health persist among many Americans,” DuBravac added.