CBS Radio named J.D. Crowley as executive vice president of digital, a newly created position. He currently is senior VP and GM of digital media for CBS Television Distribution.
He’ll lead the radio local websites that are now operated jointly with CBS TV stations, as well as local music and entertainment station websites, the streaming service Radio.com, podcast network Play.it, event discovery business Eventful, its mobile apps and its social media outreach.
Of course, everything at CBS Radio these days is done in the context of a planned corporate separation.
He will collaborate on the operations listed above with CBS Local Digital Media, which manages the assets at present. “In connection with its separation from CBS Corporation, CBS Radio plans to continue to collaborate with CBS Local Digital Media via a joint digital services agreement,” the company stated. Adam Wiener is executive VP and GM of CBS Local Digital Media.
Crowley will be based in New York and report to CBS Radio President Andre Fernandez.
Fernandez said the moves comes “at a monumental time for both CBS Radio and the industry overall.” Crowley was quoted as saying local stations are “the bedrock of any radio company” while with the digital portfolio, “we are able to enrich listeners’ daily experience by reaching them wherever and whenever.”
Crowley is a former as a senior supervising producer at “Entertainment Tonight” and “The Insider,” and a former producer at KCAL/KCBS Television in Los Angeles. At CBS Television Distribution, CBS Radio said, he is credited with growing traffic across multiple sites in several categories to nearly 50 million unique visitors over two years.