Cumulus Media is the latest broadcast group to sign a deal with Arbitron for Portable People Meter ratings.
Just last week, Radio One signed on for PPM.
The agreement covers PPM service in eight markets and a total of 33 stations.
The markets covered by the agreement are Atlanta, Cincinnati, Dallas-Fort Worth, Houston-Galveston, Indianapolis, Kansas City, Nashville and San Francisco. Cumulus will subscribe to the PPM ratings as the service is introduced in each market.
