Cumulus to Use PPM - Radio World

Cumulus to Use PPM

Cumulus Media is the latest broadcast group to sign a deal with Arbitron for Portable People Meter ratings.
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Cumulus Media is the latest broadcast group to sign a deal with Arbitron for Portable People Meter ratings.

Just last week, Radio One signed on for PPM.

The agreement covers PPM service in eight markets and a total of 33 stations.

The markets covered by the agreement are Atlanta, Cincinnati, Dallas-Fort Worth, Houston-Galveston, Indianapolis, Kansas City, Nashville and San Francisco. Cumulus will subscribe to the PPM ratings as the service is introduced in each market.

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