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Dash Radio Simplifies Multiple Station Streaming With ENCO

DAD enables 12 live streams from each workstation

ENCO DAD Automation-Equipped Streaming Workstations at Dash Radio

From Radio World’s Who’s Buying What column: 

Curated streaming service Dash Radio has automated its playout network using ENCO Systems DAD automation.

Launched by DJ Skee and President of Operations John Halterman, Dash Radio consists of 65 stations, each with custom programs and playlists created by DJs and streamed online and via apps. “Cadillac Music,” hosted by Snoop Dogg, is an example of one program.

The customized DAD platform allows Dash Radio to drive up to 12 ad-free stations from a single workstation, reducing operational costs while enabling the automated workflow power of a terrestrial radio network. Features such as remote voice tracking and Dropbox-based file transfer reduce issues associated with DJs broadcasting from outside the Los Angeles headquarters.

ENCO DAD also features integration with MusicMaster scheduling software, which streamlines and accelerates playlist creation for playback from DAD; and ENCO’s Dropbox feature, which enables drag-and-drop file transfers into dedicated program folders, and has become the production team’s favorite feature, according to Halterman. DJs add content to their Dropbox folders, and everything is organized. The production staff can then export those libraries using DAD’s Cut File application directly into MusicMaster, which automatically adds song, title and other identifying data.

“ENCO allows us to encode and monitor 12 stations on each DAD workstation, and stream content to our CDN for delivery to the Web and mobile devices,” said Halterman in a press release. “Their flexible model allowed us to launch with 50 stations — more than twice our intention of 20 — and quickly scale to 65 at a very reasonable cost.” Halterman adds that he expects that Dash Radio will add more DAD systems as new stations are added to the network, noting that they had added 50 stations online within three months and then added subsequent new stations within 12 hours.

“The remote voice tracking application in DAD is game-changing in the world of radio automation,” Halterman added. “Our DJs can open any Web browser to achieve voice tracking for broadcasts. We’re streaming 250 to 300 live shows a week across these 65 channels, and our DJs are doing live and voice tracked shows from all over the world. ENCO is bringing a lot of value by helping us operate a truly worldwide platform, instead of forcing DJs into the studio.”

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