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Encoda Airs Broadcast Master

Encoda Airs Broadcast Master

Encoda Systems has premiered Broadcast Master, a system that allows for vertical control of station admin functions including entering time orders, logging the commercials and controlling on-air playback of those commercials.
Broadcast Master, using products from Microsoft (.NET and SQL server), is touting as increasing efficiency of station departments with Web-based reporting and management tools. Databases for sales, operations and traffic are integrated and accessible through one database.
The company also offers EncodaMART software, which consolidates revenue and inventory data from individual stations and allows reporting at the station or group/network level. With what’s called an Executive Dashboard, managers can receive chart and graphical information on categories such as revenue comparison trending and customized reporting, for example.