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Entercom Adds Sacramento VP/Market Manager

Lance Richard will oversee stations

Group owner Entercom has promoted Lance Richard to vice president/ market manager for Entercom Sacramento.

“Over the years, Lance has helped to improve our sales organizations, our coaching ability and our ability to deliver multiplatform programs that work for advertisers,” said Station Group President Weezie Kramer.

Over his 28-year career, Richard has served as corporate vice president of Integrated Sales and most recently as VP of Sales at Entercom Sacramento. He has been with Entercom since 2009.

Prior to joining Entercom, Richard led leadership and management roles at, Emmis Communications and IP2M. He has a Bachelor of Arts from Auburn University.

Entercom Sacramento consists of KUDL(FM), ESPN(AM), KDND(FM), KKDO(FM), KRXQ(FM), KSEG(FM).