Envision Radio Networks is thinking about a station’s audio web stream. How to handle gaps when programming or advertisements that can’t be aired on the web are running? How to keep the stream fresh or offer some differentiation or original content?
Envision’s solution is Envision Digital Features, a collection of original content featurettes. They are available on a barter basis.
A release explains, “Each week affiliated stations will receive access to a full week of web-only content from 12 different features …” Go here to listen to samples and see a list of programs.
Envision Radio Networks President and CEO Danno Wolkoff said, “With access to all of these features for online use, radio stations can now create a stream that is programmed and produced as well as their terrestrial broadcast.”