Cumulus Media has chosen 20-year Los Angeles media sales executive Dawn Girocco as vice president/market manager for its Los Angeles operations. She took on her new role at Cumulus Los Angeles on Monday.
She was formerly general sales manager for iHeartMedia’s Los Angeles stations KIIS(FM), KYSR(FM) and KRRL(FM), where she developed and led cross-platform media campaigns across broadcast, digital, mobile, social and event marketing, according to a release. Prior to that, Girocco was VP/ director of sales for CBS Radio’s seven-station cluster in Los Angeles, and held positions including: senior vice president, Tribune Media Group West for Tribune Broadcasting; senior vice president, Advertising for the Los Angeles Times; and GM of KDLD(FM) in Los Angeles.
“I’ve known and respected Dawn for years. We competed in Houston and worked together at Clear Channel, and I couldn’t be more excited to be partnering with her again,” said Cumulus SVP of Operations Tom Schurr. “She’s going to be a great leader for Cumulus L.A.”
