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NAB Partners on Voting Campaign

Broadcast association works with the League of Women Voters

League of Women Voters promo image
An image from the website of the League of Women Voters

New PSAs encouraging Americans to register and vote launched today.

The National Association of Broadcasters and the League of Women Voters announced a voter education campaign that runs through Nov. 3.

It features public service announcements that radio and TV stations can obtain from NAB’s 2020 Election Toolkit.

“The PSAs encourage citizens to participate in democracy by registering to vote, learning about issues and political candidates, and casting their ballots on or by Election Day,” they stated in an announcement.

Listen or view the PSAs here found here. The PSAs direct voters to, a site run by the League as “a nonpartisan resource for general and state-specific election information.”

NAB President/CEO Gordon Smith, a former U.S. senator, encouraged stations to air the PSAs.

NAB Election Toolkit webpage
NAB has an Election Toolkit for stations. Click on the image to access.

“The right to vote and a free press are intrinsically linked pillars of American democracy. As ‘first informers,’ local radio and TV stations understand the indispensable role they play in helping citizens exercise their right to vote.”

Jeanette Senecal, senior director of mission impact for the League of Women Voters, said that accessible information about voting is particularly important during the pandemic.

Other resources are also available at the NAB’s 2020 Election Toolkit.