The pandemic has been tough on trade show planners, no question. But with no physical convention center to occupy, event organizers at least are free to experiment with different formats.
Witness what the National Association of Broadcasters is doing with its NAB Show New York. It will hold that event this year virtually, which is no surprise at this point; but it will also spread it out over a 10-day period.
Executive Vice President of NAB Conventions Chris Brown said in an announcement that the association is “continuing to evolve the digital event model.” He mentioned a more robust platform and enhanced experience for participants as selling points.
The content of NAB Show New York targets the television, film, online video, live events, podcasting, advertising, corporate A/V, production and post business segments. Typically the show is co-located with the AES convention at the Javits Center in New York.
Brown said the 10-day virtual format offers “a longer, more flexible schedule that optimize opportunities for conducting business, networking and peer-to-peer learning.”
In lieu of exhibit booths, the event includes a marketplace that will feature “immersive tours, new product demonstrations, authoritative white papers, and live chats with representatives from exhibiting companies.”
The fall Radio Show also will be held virtually, on Oct. 5 to 9.