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WTOP Was Top Biller Again in 2020

BIA Advisory Services releases a tardy top 10 radio revenue chart

BIA Advisory Services has released its 2020 list of the top-billing radio stations in the country.

The chart is below. Again this list is for last year; BIA’s list is usually issued earlier but like every other business, the company has seen its normal routines disrupted lately. Its list for 2021 won’t be out for a while.

At $62 million, Hubbard’s WTOP(AM) in Washington leads the 2020 list of estimated revenue by a whopping margin, way ahead of the No. 2, iHeart’s KIIS-FM in Los Angeles, and more than twice everyone else’s number.

Compared to 2019, WLTW(FM) moved from fourth to third in the rankings, but KBIG slid from third to seventh. WSB(AM) in Atlanta entered the 2020 rankings in fourth place, and WCBS(AM) in New York City was knocked out of the top ten.

The top 10 in 2019 were:

  1. WTOP(AM)
  2. KIIS-FM
  3. KBIG-FM
  4. WLTW(FM)
  5. WHTZ(FM)
  6. WFAN(AM)
  7. WINS(AM)
  8. WCBS(AM)
  9. WBBM(AM)
  10. WBZ(AM)