Programming and Sales
Local Radio Ad Revenue to “Rebound Somewhat”
BIA revises its U.S. local ad forecast, sees business acceleration
BIA Advisory Services
From the Editor
On-Air Radio Revenue Tanked ~24% in 2020
For U.S. commercial radio, last year was simply a bad one
Headlines
U.S. Local Ad Revenue to Grow in ’21, BIA Predicts
Radio, it thinks, will have $12.6 billion in ad revenue, or 9.2%
Business and Law
BIA Lowers Local Ad Spending Projections Again
Radio is just one of many media taking a big hit this year
Business and Law
Broadcast Radio Ads Tank While Digital Holds Up
BIA revises its outlook; OTA ad spending to drop more than 10%
Headlines
GBS Gathers Support for Geo-Targeting
But big groups caution the FCC that more real-world data is needed first