Headlines
WTOP Was Top Biller Again in 2020
BIA Advisory Services releases a tardy top 10 radio revenue chart
BIA Advisory Services
Programming and Sales
Local Radio Ad Revenue to “Rebound Somewhat”
BIA revises its U.S. local ad forecast, sees business acceleration
From the Editor
On-Air Radio Revenue Tanked ~24% in 2020
For U.S. commercial radio, last year was simply a bad one
Headlines
U.S. Local Ad Revenue to Grow in ’21, BIA Predicts
Radio, it thinks, will have $12.6 billion in ad revenue, or 9.2%
Business and Law
BIA Lowers Local Ad Spending Projections Again
Radio is just one of many media taking a big hit this year
Business and Law
Broadcast Radio Ads Tank While Digital Holds Up
BIA revises its outlook; OTA ad spending to drop more than 10%
Headlines
GBS Gathers Support for Geo-Targeting
But big groups caution the FCC that more real-world data is needed first