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High Income Adults Use Radio and Internet Most

High Income Adults Use Radio and Internet Most

Radio reaches 9 out of 10 affluent Americans, surpassing television’s reach in every major daypart except primetime, according to a new report from Interep Research.
“Reaching the Affluent Consumer” profiles the 13% of the U.S. population who live in households with annual incomes of $100,000 or more. According to the report, affluent adults spend 120 minutes per day with radio, 148 on the computer and 100 minutes per day online. Television is fourth in affluent adult use, at 98 minutes per day, more than two and a half hours per week to target wealthy consumers.
Nine out of ten affluent adults access the Internet. One out of four said that they use the Internet daily.
Laura Dely