IBC Exhibitor Viewpoint: Jay Tyler, Wheatstone

IP is the future
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As IBC2015 gets closer, we continue our series of short Q&As with manufacturers about their plans and offerings, to help you get the most out of the annual trade show. Jay Tyler is director of sales for Wheatstone.

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Jay TylerRadio World: How has business been for the company since last year’s IBC Show?

Jay Tyler: Business has been great we are seeing activity in both radio and television sales and everything is moving to IP.

RW: What do you anticipate will be the most significant technology trend at the 2015 IBC Show?

Tyler: IP audio equipment and the emerging AES67 standards.

RW: How has IP technology affected your company and its product development?

Tyler: IP is the future! We have believed this now for the last seven years and we are targeting all of our development in that area.

RW: What new goodies will your company be showing? Why should attendees visit your stand?

Tyler: We will have our complete line of WheatNet IP audio blades and control surfaces, our Dimension 3 touch television control surface and our audio processing line. We are a world leader in IP audio technology and manufacture some of the best broadcast-quality hardware on the planet … Not to mention the charismatic Sales Team, attendees visit just to talk to us!

RW: How does the international market (or European market specifically) differ from what you sell in the U.S. or how you sell it?

Tyler: The selling process is exactly the same. We work directly with the end user either directly or through our distribution network to find the true needs of the client and prepare a system that meets the current needs but leaves room for future growth and expansion. When you look at an IP audio routing and console system it’s a serious investment in time and money. This is decision you have to live with for 10–15 years so getting it right the first time is important.

RW: The Internet has changed the way people do business. Some would say that it has rendered shows such as the IBC obsolete. Is this true?

Tyler: Yes the Internet has created a demand for information on-demand. From sales brochures, manuals and support, it’s all driven through the Internet. Trade shows are a great essential for this industry because it gives customers and dealers a change to lay hands on the new equipment, speak with vendors about existing equipment in use and to continue relationships. The broadcast industry is still a very small tight community and trade shows give us an opportunity to speak with one another face to face!

RW: You’re a show veteran, what’s your favorite thing about the show?

Tyler: The IBC has a great international energy about it. There is equipment and software on display from every corner of the planet. The vendors are on display in their natural environment and in a few short days you can see it all and experience people from every walk of life. You will see stuff at IBC that never makes it to NAB and the displays tend to be less flashy atmosphere is much more relaxed.