In Car Experts, which is a group of mobile electronics retailers, and Ibiquity Digital signed a marketing deal to provide ICE’s members with products and services.
Ibiquity and ICE plan to focus on the consumer experience as well an educational campaign to inform ICE sales associates and ensure an understanding of HD Radio. Ibiquity will provide ICE members with Web training and technical assistance.
ICE is a $250 million collective with 200 member storefronts in 43 states; it provides members business tools, group marketing, ideas and vendor programs.
“ICE members provide expertise on the sales floor which generally is not available at big box stores,” said Director of Vendor Relations David Schwartz. “Specialists are used to launching new technologies. Additionally, many industry suppliers are working closely with Ibiquity, which is a big positive for ICE members.”
Ibiquity VP of Retail Business Development Bernie Sapienza said Ibiquity believes that with mobile electronics specialists presenting HD Radio, consumers will realize the benefits.