Some 75% of adults 12+ surveyed said they listen to HD Radio stations each week. With almost 20 million HD Radio-equipped cars on the road, there is over 56 million hours of in-car HD Radio listening per week, according to data from automotive consumer research firm the RDA Group.
A survey of 1,022 new car buyers, including 500 HD Radio users revealed key metrics, according to iBiquity Digital and RDS.
More than 70% of consumers are aware of HD Radio technology, up from 60% in 2012. Ninety-one percent of the technology’s users are “completely” or “very” satisfied with the digital audio quality, and 89% with the program info (song title, artist and album display) according to the findings.
Further, 82% are “completely” or “very” satisfied with the multicast channels, and 74% with Artist Experience (album art and station logos) and 72% with real-time traffic updates, according to RDA. They say all the figures represent increases over 2012 data.
And finally, 91% of respondents “definitely” or “probably” want an HD Radio receiver in their next car; 80% expect it to be standard in the dash.
