Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

Now You Can Use AI to Simulate Listener Audio

Benztown says stations face challenges collecting listener audio from the public

You know about generative AI tools that can simulate radio air talent. But how about a tool that simulates radio listeners? Is that even a good idea? What kind of questions will that raise?

Benztown is going to help the industry find out. It says broadcast stations face challenges in collecting listener audio from the public, so it has launched the AI Listener Voice Generator.

A graphic of the Benztown AI Voice Generator tool.
A graphic of the Benztown AI Voice Generator tool.

“The first of its kind in the industry, Benztown’s AI Listener Voice Generator is a game-changing feature within the Benztown Imaging Libraries that enables library subscribers to simulate ‘listener’ audio,” it said in a press release.

“The new technology effectively addresses the challenges that stations increasingly face in collecting listener audio from the public.”

The announcement was made by CEO Andreas Sannemann. The company said the tool has offers text-to-speech capabilities, including speech-to-speech technology that accurately captures variations in intonation. “Users have access to multiple voice types and can easily adjust parameters such as speed and tone to customize the generated audio that best meets their specific needs.”

The tool is available for all formats on the Benztown Library Platform for broadcast radio stations. The company said online stations are interested should contact Benztown.

Benztown’s offerings include audio imaging, production libraries, voiceovers, programming, podcasting and jingle production.

What will be the most common types of applications? What new questions does this kind of tool bring up about transparency with (human) listeners? We reached out to ask Benztown for more insight into the thinking behind the tool and will share any comments.

Close