Jeff Smulyan and Bob Struble
This article has been edited since originally posted.
IBiquity Digital Corp. and TagStation, the Emmis developer of the NextRadio smartphone app are working together to develop an integrated automotive platform that combines their technologies and services.
TagStation provides the data “backchannel” for the NextRadio FM app. We’ve reported that iBiquity and Emmis have long cooperated on aspects of introducing FM chips in cellphones.
Now, they’re combining efforts to bring the connectivity elements to cars.
The companies say the deal provides for expansion of the TagStation platform in international markets and provides a framework for expanding NextRadio and HD Radio technology in mobile devices.
The companies say the agreement gives them a framework with which to combine a blend of broadcast and IP-delivered services “to enhance the in-car user experience and unlock the full potential of connected services.”
Noting that some 2,300 stations are transmitting a digital signal with HD Radio technology, Emmis Chairman/President/CEO Jeff Smulyan said iBiquity’s “success and commitment to developing innovative broadcast solutions, made this joint development a logical next step in the evolution of the NextRadio/TagStation platform.”
The news comes as Emmis revealed Gen 2 of its NextRadio app at the Radio Show.
IBiquity President/CEO Bob Struble says, “The TagStation team has demonstrated a unique understanding of broadcast business opportunities and the mobile applications space. Their development expertise and ability to rapidly deploy valuable consumer services has driven their success to date with Sprint.”
