iHeart Names EVP of Event and Experiential Partnerships

Also taps marketing director for DC-Baltimore
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iHeartMedia has tapped Greg Millard to serve as executive vice president of event and experiential partnerships. The broadcaster also says Cristina Mayer has been named marketing director for the Washington–Baltimore cluster.

Millard will report to iHeartMedia’s President of National Sales, Marketing and Partnerships Tim Castelli and will work with the marketing, product, research and media planning teams. He most recently served as Turner Broadcasting’s vice president of partnerships and branded programming. Prior to that, he spent four years as a VP at International Management Group and has also held sales and marketing positions at CBS, the NFL and NBC during his two-decade sports and entertainment partnership sales career.

Cristina Mayer

Cristina Mayer

In her new role, Cristina Mayer will report to, iHeartMedia D.C.-Baltimore Regional Vice President of Programming Jeff Kapugi. Mayer joins the region from Mimi Brown Studio in New York City where she most recently served as Production Manager. She has also served as the Director of Marketing for LeadDog Marketing Group in New York City as well as the Manager for Programming and Music Initiatives for Entercom. She began her career at CBS Radio.

iHeart DC owns and operates WIHT(FM), WWDC(FM), WBIG(FM), WASH(FM), W284CQ and WMZQ(FM).

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