Interep Profiles AOR Rock Radio

The AOR format continues to change with the sound of current rock music, Interep has found in its latest study.
“It is a constantly evolving format that continues to attract new listeners, while holding on to fans who appreciate the guitar-driven sound of rock based music.”
Among the findings: AOR continues to attract solid, and almost equal, representation in each 18-44 age segment, with 84% of listeners in the 18-44 bracket, 27% in 18-24, 30% in 25-34 and 27% in 35-44.
Sixty-three percent of AOR listeners are male; 35 percent attended college or have a college degree. AOR listeners are “more likely to be a heavy user of radio than any other medium.” Interep is an ad sales and marketing company. Info: www.interep.com.