IZotope Adds Chief Marketing Officer

John Bigay joins Massachusetts audio production tool manufacturer
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John Bigay

IZotope Inc. has named the newest member of its executive team: John Bigay is now the chief marketing officer for the Cambridge, Mass.-based audio production software developer.

He will lead the development and execution of global marketing, e-commerce and education initiatives.

“For someone whose career trajectory was born in music and evolved into high tech, this opportunity is a dream come true,” said Bigay.

Bigay began his career as a touring and studio drummer and in marketing roles for Motown Records, MCA Records and Universal Music. As a technology marketing executive, he has led marketing teams at Lavastorm Analytics, Datto Backupify, BzzAgent and Captivate, among others. Bigay has also served as a digital marketing consultant, for B2B and B2C brands, nonprofits and digital startups.