Katz Media Group, a media representation company for radio and television in the U.S., says Stacey Lynn Schulman will join the company as executive vice president of strategy, analytics and research.
In this newly created position, Schulman will oversee all analytics and insights for the Katz Radio Group and Katz Television Group, leading a team of research professionals to provide audience and consumer analytics for Katz partners, advertisers and agencies. She will be based in New York City and report to Katz Media Group CEO Mark Rosenthal.
For Katz Radio Group, Schulman will focus on radio advocacy efforts and research. She will be responsible for developing, aggregating and analyzing the kinds of consumer data that will clearly illustrate radio’s true power and unique capabilities. Additionally, Schulman will also work closely with the KTG team to grow and further develop its research assets, advocacy and revenue-generating efforts.
“Not only does the position embrace my television and digital background — it also allows me to work with radio, one of the big three media that is often misunderstood and undervalued,” said Schulman. “I’m excited to have the opportunity to expand consumer and advertiser understanding surrounding radio and help tell radio’s true success story.”
Schulman joins Katz from TVB, the television station marketing association, where she served as chief research officer. Prior to TVB, Schulman served as senior vice president at Turner Broadcasting where she oversaw sales and marketing research across Turner’s entertainment and sports brands and their digital extensions. She joined Turner from The Interpublic Group where she was the President of the holding company’s Consumer Experience Practice.
Prior to Interpublic, Schulman served as executive vice president and director of Global Research Integration for Initiative, a media agency within the Interpublic family. Schulman’s work at Interpublic was known for an exclusive research partnership with the Massachusetts Institute of Technology.
Schulman began her career at Katz Communications conducting programming and local market research before moving on to spend several years at CBS. She has served as a board member of The Advertising Research Foundation, an adjunct faculty member in MIT’s Graduate Media program, a former president of the Radio and Television Research Council and was the first research executive to ever be inducted into the American Advertising Federation’s Advertising Hall of Achievement.
