KDKA Now Heard on HD3 Channels

CBS uses FM multicasts to expand reach of its AM news format in Pittsburgh
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KDKA(AM), Pittsburgh, is now simulcasting its programming on multicast channels of the FM band. It began broadcasting its 50,000-watt signal in AM IBOC on 1020 kHz in May.

"NewsRadio 1020" is airing on the HD3 channels of three CBS Radio Pittsburgh cluster stations: WBZW(FM) at 93.7 MHz; WDSY(FM) at 107.9 MHz and WZPT(FM) at 100.7 MHz. Consumers need an HD Radio receiver to hear the KDKA programming on the FM multicast channels.

One of the two multicast channels on each CBS Radio FM station in Pittsburgh now simulcasts KDKA, 24 hours a day.

CBS Radio SVP/Pittsburgh Market Manager Michael Young said the multicast channels would expand KDKA's program distribution and "provide our audience with additional ways to listen to KDKA's news reporting and talk programs."

KDKA also streams its programming on KDKAradio.com.

RW Editor in Chief Paul McLane comments on the RW blog.


More Choices or Just More Channels?

It's interesting to see the developing nature of multicast programming, like the announcement yesterday that a radio upstart whippersnapper KDKA is airing the content of its AM outlet on the HD3 channels of three CBS Radio FMs in town. (KDKA