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KDKA Sells Studio Naming Rights for Main, Multicast Channels

Deal includes HD3 channel promotions

CBS station KDKA(AM) in Pittsburgh has awarded naming rights for its historic studios to a car dealer, Lexus of North Hills.

A spokesman said the arrangement includes ads on NewsRadio at 1020 kHz, as well as its HD Radio signal plus the HD3 channels of co-owned WDSY(FM), WZPT(FM) and WBZW(FM), and online at

Starting March 1, the dealership will be mentioned hourly as part of the station ID.

Terms of the arrangement were not disclosed; however CBS Radio Pittsburgh Sales Director Michael Spacc said in a press release that in addition to mentioning the name of the Lexus of North Hills Studios on-air, the marketing plan has several facets, including customized charity events and online campaigns to build brand awareness.