CBS station KDKA(AM) in Pittsburgh has awarded naming rights for its historic studios to a car dealer, Lexus of North Hills.
A spokesman said the arrangement includes ads on NewsRadio at 1020 kHz, as well as its HD Radio signal plus the HD3 channels of co-owned WDSY(FM), WZPT(FM) and WBZW(FM), and online at KDKAradio.com.
Starting March 1, the dealership will be mentioned hourly as part of the station ID.
Terms of the arrangement were not disclosed; however CBS Radio Pittsburgh Sales Director Michael Spacc said in a press release that in addition to mentioning the name of the Lexus of North Hills Studios on-air, the marketing plan has several facets, including customized charity events and online campaigns to build brand awareness.
