Kenwood Had Extra Car Protection at CES

What happens when your borrowed Lamborghini gets scratched
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I walked into the Kenwood booth at CES last week and saw a fence around the sports car.

I’ve seen fancy cars, even a boat, tricked out with Kenwood audio gear in their booth, but don’t recall ever seeing a barrier around them.

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This year’s Lamborghini LP670-4 SV in the Kenwood booth at CES. Photo by Leslie Stimson I asked Kenwood’s Mike Bergman about the fence. He initially said something along the lines of, “Something bad happened to the car in the booth last year.”

Of course I had to follow up. And here’s what he told me: Last year’s Lamborghini was all tricked out with Kenwood gear by Al & Ed’s Autosound, a car specialty chain in the Los Angeles area. They installed the Kenwood hardware in a way that it could be removed and the car brought back to new condition so that it could be sold later.

While the car was in the booth, a woman holding a camera leaned over the vehicle to take a picture — and dropped her camera. It bounced off the car and left an inch-long scratch on the pumpkin orange finish.

Normally, that kind of scratch can be buffed out. However this was a Lamborghini Murcielago SV670, the fastest and most expensive Lamborghini model made in 2010, worth roughly about half a million dollars brand-new, according to

Kenwood was responsible for the car and had to find a company that could give the vehicle a factory finish. “You don’t go to Maaco for this,” Mike joked.

Kenwood paid $26,000 for a factory-qualified paint job on the car. That’s why this year there was a fence around the Lamborghini.


CES Plays Up Connectivity

The overall theme of the show this year is connectivity. For audio, several presenters are saying consumers want the same level of entertainment that they have in their home to be in their car.